Zero Fatalities was introduced as a program of the Nevada Departments of Public Safety and Transportation in 2011. Upon its inception, the innovative and socially involved program hit the ground running with a multitude of campaigns targeting four key dangerous driving behaviors- Impaired, Intersection Safety, Occupant Protection and Pedestrian Safety. Touting the tagline “Drive Safe Nevada,” the program aimed to strictly inform and educate drivers, focusing on three “E’s” of traffic safety- Engineering, Education and Enforcement.

The program has since evolved over a ten-year period, emphasizing the humanity of traffic safety and how it affects all vulnerable road users with 13 target areas of focus: Bicyclists, Distracted Driving, Impairment, Intersection Safety, Lane Departure Safety, Micro-mobility, Motorcyclists, Occupant Protection, Older Drivers, Pedestrian Safety, Speed, Teen Drivers and Work Zone Safety. Multi-faceted award-winning behavioral campaigns like Give A Click and Class of 2020- Many Roads Ahead have led to a 51% growth in the program’s awareness numbers since 2011, based upon public opinion surveys.

Looking ahead, the program is further tapping into the personal responsibility of traffic safety in order to accentuate the need for accountability and respect for life with the recent introduction of a new slogan “Lives Are on the Line.” To further expand efforts heading into 2021, the program is also adding two E’s to its ethos of traffic safety: Equity and Everyone.

The purpose of adding “Equity” and “Everyone” to our philosophy is to further ensure that our life-saving efforts are equally inclusive to all road users, whether it be drivers, passengers, cyclists or pedestrians of all demographics. We all have a personal responsibility to look out for each other on the road because Live Are on the Line.

Zero Fatalities remains steadfast in its endeavors to combat these dangerous driving behaviors and plans to commemorate 10 years in Nevada with several behavioral campaigns throughout the year. With a ceaseless goal of educating Nevadans, Zero Fatalities will debut an ongoing educational series on our YouTube page on the 10th day of each month, featuring timely traffic safety topics, guest speakers and a year-long recap of defining moments in Zero Fatalities’ history.