Zero Fatalities was introduced as a program of the Nevada Departments of Public Safety and Transportation in 2011. Upon its inception, the innovative and socially involved program hit the ground running with a multitude of campaigns targeting four key dangerous driving behaviors- Impaired, Intersection Safety, Occupant Protection and Pedestrian Safety. Touting the tagline “Drive Safe Nevada,” the program aimed to strictly inform and educate drivers, focusing on three “E’s” of traffic safety- Engineering, Education and Enforcement.
The program has since evolved over a ten-year period, emphasizing the humanity of traffic safety and how it affects all vulnerable road users with 13 target areas of focus: Bicyclists, Distracted Driving, Impairment, Intersection Safety, Lane Departure Safety, Micro-mobility, Motorcyclists, Occupant Protection, Older Drivers, Pedestrian Safety, Speed, Teen Drivers and Work Zone Safety. Multi-faceted award-winning behavioral campaigns like Give A Click and Class of 2020- Many Roads Ahead have led to a 51% growth in the program’s awareness numbers since 2011, based upon public opinion surveys.
885 Total Alcohol-Impaired related Fatalities
558 Total motorcycle fatalities
1,523 Total Unbelted Occupant Fatalities
971 Total number of speed fatalities
698 Total number of pedestrians fatalities
73 Total number of bicyclist fatalities