The National Highway Traffic Safety Administration (NHTSA) ran a campaign for the Fourth of July holiday weekend to remind drivers that buzzed driving is drunk driving. The Fourth of July holiday consistently has the highest number of alcohol-impaired crash fatalities each year, and national, state, and local campaigns look to educate drivers on the dangers of impaired driving.
The campaign’s objectives included:
- Educate drivers on the impacts of driving under the influence of alcohol and drugs
- Remind drivers of the consequences that come from driving under the influence
- Motivate drivers to not drive under the influence of alcohol or drugs
In addition, the Las Vegas Coalition for Zero Fatalities facilitated monetary incentives by funding $2 discounts for every Lyft customer who used the code LVCZFJULY4 from midnight Saturday, July 4th to noon Sunday, July 5th.
Traffic safety expert Andrew Bennett noted that as businesses have begun to reopen, Nevada roads are once again swamped. In his opinion, he said, Las Vegas motorists have forgotten how to drive, and he has recently seen more aggressive and less patient driving habits.