When someone is killed, their dreams die with them. In 2017, there were 99 impaired-driving fatalities on Nevada roadways. That’s 99 dreams that will never be fulfilled. Zero Fatalities is launching the “Don’t Kill a Dream” movement to bring a personal connection to the issue of impaired driving, honor the dreams of victims, and advocate the responsibility to drive sober.
Because Nevada is the only state with 24-hour alcohol access and legal marijuana, impaired driving is a consistent problem in Nevada and a common cause of serious injury and fatal crashes. The “Don’t Kill a Dream” movement aims to educate the public about the risks associated with impaired driving and increase safe driving behaviors such as driving sober and planning a ride. The movement encourages working together to save lives and advancing the Vision of Zero Fatalities.
The campaign began on Halloween and will extend through the holiday season. It also will be advertised on other major consumption days, such as sporting events. Remember to drive safe this holiday season. Don’t Kill a Dream.